Well it's over a month since my first post and I am about to begin my internship with a PR consultancy based in Sydney. It's exciting to finally begin to use the skills I've accumulated over the past 2.5 years though at the same time I'm petrified because I feel like I don't know enough to be more than annoying.
What I don't want to happen is I become the coffee-bringer or the photocopy girl. I know I'll have to do these things at some stage but I'm determined to learn as much as possible in the short space I'm there. I'm not getting up at 7am every morning for nothing!
On a lighter note I've begun to think about assignments (how is this a lighter note Jess)? Well it isn't but I always have a tendency to go crazy worrying about study so it's good to have a weak grip on my assessments. I've become interested in how emerging trends in society impact on corporate social responsibility so if anyone has any comments they'd like to make on this topic I'd be happy to hear them and talk about them. It could be very exciting don't you think? (note sarcasm). But if this is the industry we will be a part of I think it's important to at least attempt interest in aspects of it's improvement. If you agree or disagree with societal trends influencing CSR and to what extent let me know!
Jess
1 comment:
Hi Jess! So i read your blog and I'll put my two cents in - I think for the majority of the time, companies like to use the excuse of climate change for most of the major CSR programs - An example like Earth Hour highlighted that although there was significant interest in the business/corporate world, their extent and participation was solely based around an hour (and perhaps a few weeks media beforehand).
Hence, it's shown that for CSR to be fully integrated into an organisation it has to be driven from the executives/board.
haha hope you enjoyed my rant!
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